Updated: 15 November 2014
The Personal Data Protection Act (PDPA) could not have come at a better time, as it offers more protection to consumers in many layers, from the implementation of the Do Not Call (DNC) registry to giving control over how consumer data is collected, used and disclosed. Find out more about the DNC registry and what it means for your organisation.
Updated: 3 July 2015
Broadcast technologies have always been highly effective communicating and marketing tools. As consumers spend a majority of their time on their smartphones and tablets, organisations need to reach out to them through these devices in order to compete squarely with other digital content providers. In the last few years, App Messaging has been added to the arsenal of tools. How does it stack up against SMS and Email?